ecovista delivers digital and traditional signage site at The Shoreditch Stack
Project
The Shoreditch Stack
Location
London, UK
Client
London Lites
Year
2025
Background overview
At the junction where Shoreditch High Street meets Great Eastern Street, a former industrial plot had been cleared and was serving as a temporary car park while awaiting redevelopment. Surrounded by two major arterial roads and just a few steps from Shoreditch High Street station, the location offered rare, uninterrupted visibility in one of London’s most vibrant creative districts.
The client recognised the site’s potential to become a high-impact advertising landmark and appointed EcoVista to bring their concept – The Shoreditch Stack – to life. The vision was to create an attention-grabbing canvas that would transform this under-used space into a showcase for major brands.
Clients challenge
The client’s brief was to deliver a brand-domination takeover site where a single advertiser could control every visible surface for maximum impact. The installation needed to blend digital and traditional formats so that screens, banners and hoardings worked together as one cohesive campaign canvas.
The project had to be designed, built and launched in under three months to meet the campaign schedule, requiring fast-turnaround coordination and efficient delivery across every phase.
Our solution
EcoVista acted as principal contractor, overseeing every stage of the turnkey build – from structural design and fabrication to digital integration, electrical works, lighting, hoarding and project management.
Working from the client’s concept, the team designed a bespoke scaffold super-structure strong enough to support the LED displays and the tension of large printed banners. The scaffold was procured outright for future reuse and anchored to new concrete foundations on the Shoreditch High Street side to resist wind loading. On the Great Eastern Street side, where below-ground work was restricted, EcoVista engineered an above-ground precast concrete and steel sub-frame to support the third LED screen.
Across the structure sit three 6 × 4 m portrait LED displays, each using a 10 mm SMD product with 6,000 nits brightness for clear daylight visibility. These were paired with four static banners positioned over two elevations – the main Shoreditch High Street run and the Fairchild Street corner. The layout includes a large central banner on the main elevation, two narrower banners on either side, and a fourth panel adjacent to the corner LED.
Together, these elements create a striking streetscape where digital and traditional formats work in harmony to deliver maximum impact. The banners were printed on 100% recycled material, reinforcing the project’s sustainability credentials.
Each banner is mounted on a custom framing system that enables quick, secure campaign change-outs while maintaining tight tension and a flawless finish. Below, the perimeter hoarding was completely rebuilt with new carpentry and Dibond panelling, finished with an anti-graffiti laminate to protect against wear and maintain a clean appearance. Continuous LED lighting ensures the frontage remains bright and visible after dark.
Construction added further complexity, including trenching and routing new power and data cabling across the site to feed the screens, lighting and control system – all while keeping the public car park open. EcoVista managed this through a secure “site-within-a-site” compound, enabling work to continue safely without disruption. The project was delivered seamlessly and on schedule, a testament to the team’s precision, coordination and hands-on project management.
The
result
Delivered on time, within budget and in under three months, The Shoreditch Stack launched with a Netflix campaign that showcased the power of a full takeover across both digital and traditional formats.
The project has transformed a temporary urban gap site into a high-impact advertising landmark in central London, proving how digital displays, static banners and illuminated hoardings can work together to create a bold, cohesive brand-domination site.
It also highlights EcoVista’s full turnkey capability – from structural engineering and fabrication to power, lighting and campaign management – and the team’s ability to deliver complex builds with accuracy, speed and polish.